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Research reports

Qualitative research into Sunsilk conditioner variant alternatives

Sunsilk is considering the possibility of introducing newingredients across the range of conditioners. A numberof different approaches have been developed, which requirethe exploration of consumer reactions to them.The aims of the research programme...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
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Citation

, C. (1975a, November 11). Qualitative research into Sunsilk conditioner variant alternatives. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-conditioner-variant-alternatives


Research reports

Qualitative research into potential Rowntree Mackintosh count-lines

Rowntree Mackintosh has developed a number of possiblecount-lines, from which twelve were chosen for research'to evaluate their market potential'. One new Cadburycount-line was also included in the research. Forreasons of product similarity and ease...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1975
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Citation

, C. (1975a, November 03). Qualitative research into potential Rowntree Mackintosh count-lines . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-potential-rowntree-mackintosh-count-lines-


Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

In the late summer/autumn of 1975 two new brands havebeen launched in the Sub A sector. The research was required to: 1. Assess the likely effect of the Extra Mild extensionson the existing Sovereign and No 10 franchises;2. Assess the likely effect...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1975
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Citation

, C. (1975a, November 02). Qualitative research among Sub-A smokers and Silk Cut no.3 smokers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-sub-a-smokers-and-silk-cut-no-3-smokers


Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Qualitative research into Sunsilk foam conditioner . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-foam-conditioner-


Research reports

Research on dietary potatoes

Birds Eye has developed starch-reduced reformed potatotechnology which can be used to produce consumer productsfor in-home preparation, and it is believed that theseproducts could have a strong appeal to slimmers.This research was conducted to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 12, 1975
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Citation

, C. (1975a, September 12). Research on dietary potatoes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-on-dietary-potatoes


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research reports

Malt based spreads

Previous qualitative research indicatedpotential in the market place for the concept of a malt-based spread in terms of the 'Home Time' concept thensubmitted for research. The general objectives of this part of the research programmewere to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Malt based spreads. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/malt-based-spreads


Research reports

Qualitative research into creative developments for McDougalls bread mix

A creative approach has been developed for McDougallsBread Mix which is designed to communicate that the product provides individuals with the help and expertisewhich enables them to produce appetizing homemade bread.Consumer qualitative research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research into creative developments for McDougalls bread mix . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-creative-developments-for-mcdougalls-bread-mix-